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B.1 – B.4 Advertising / Commercial Copyright Royalties Schedule 2019


B.1 Exhibitions – Advertising / Commercial

B.1.1 Exhibitions at Trade Fairs, Salons, Conventions

This category applies to exhibitions taking place within the framework of a commercial trade fair, salon or convention not principally dedicated to the sale of the work itself. Rates apply equally to original works of art and to reproductions.

Size – the rate for a full square metre is added for any portion of an additional square metre. Royalties cover exhibition and reproduction rights for one exhibition up to six months in duration.

TAX is not included in the following rates.

Original or reproduction up to 1m sq$543
Per additional square metre$217

B.2 Audio-Visual Reproduction – Advertising / Commercial

B.2.1 Trailers (Cinema, Television)

The rates given are for a license of one year duration. If trailers are used for one month or less, the royalty is 25% of the listed amount. Royalties are based on the duration of the appearance of the image. They are the same regardless of whether the image is fixed or moving. The rates for not-for-profit cultural organizations are 50% of the royalties listed. The license covers uses in all languages and for all audiences, including personal use, and remote transmission.

TAX is not included in the following rates.

B.2.1.1 Reproductions With a Central Role in Advertising or Publicity

 Duration of appearance:
15 seconds
Duration of appearance:
30 seconds
Duration of appearance:
60 seconds
Local308861799267
National61791235618535
North America185353706755602
World-wide247114942474136

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.2.1.2 Reproductions as Isolated Elements in Advertising or Publicity

 Foreground / significant partBackground / used as decoration
National, per second1514604
North America, per second2274909
World-wide, per second30301214

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.2.2 Projections and Walls of Images

These rates apply to projections or walls of images presented in a promotional or public relations context.

‘Number of works’ generally refers to the number of images included in a CARCC license. In the case of a license including works by several artists, ‘number of works’ would refer to the number of images contributed by each artist, for the purposes of calculating the royalties.

TAX is not included in the following rates.

B.2.2.1 Fixed Images

The royalties for longer terms apply to one program only repeated over the specified period of time.

Number of worksSingle projection3 monthsOne year
1-4 slides (per work)5179117
5-12 slides (per work)447098
13-24 slides (per work)354976
25-49 slides (per work)274057
50 or more slides (per work)202738 (was 56 in 2018)

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.


B.3 Digital and Electronic Reproductions – Advertising / Commercial

B.3.1 Internet

All use of a work of art on the internet is considered advertising if the use is not principally for the promotion of the work itself, the artist, or a collection or exhibition of which the work is part.

TAX is not included in the following rates.

B.3.1.1 Internet – Moving Images

If an extract is used on the banner page, the rate given below is doubled. When the duration of the use exceeds three months, each part of a month counts as a whole month. Licenses are issued to cover a maximum of one year duration. A new license must be issued after one year.

 Not-for profit organizationFor-profit organization
1 month3 monthEach add. month1 month3 monthEach add. month
Up to 10 second extract66.59194.5512.48133.17397.4327.05
Each additional second23.9323.934.1627.0527.054.16

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.3.1.2 Internet – Fixed Images

If the image used appears on a banner page, the rate given below is doubled. ‘Number of works’ generally refers to the number of images included in a license. In the case of a license including works by several artists, ‘number of works’ would refer to the number of images contributed by each artist, for the purposes of calculating the royalties. If an image is used more than once on the same site, the royalty for each additional use is 20% of the applicable rate.

Number of WorksNot-for profitFor-profit
1 monthYear 1 monthYear
Up to 10 (per work)57.22226.81114.44454.65
11-50 (per work)45.78191.4396.76387.03
51-100 (per work)43.70173.7588.43351.66
101-500 (per work)35.37141.4971.79281.95
501-1000 (per work)27.05103.oo52.02210.16
Over 1000 (per work)23.9389.4743.70176.87

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.


B.4 Print Reproductions – Advertising / Commercial

B.4.1 Books and Catalogues

B.4.2 Magazines, Journals, Periodicals, Newspapers

TAX is not included in the following rates.

B.4.2.1 Exhibition Publicity

For exhibitions where CARFAC/RAAV-level exhibition copyright royalties have been paid, a special rate is allowed for reproductions directly promoting the exhibition. The royalty of $25 per work per support regardless of print run and size applies to the following: invitation, internet site, e-invitations, not-for-sale catalogues, brochures or folders, social media postings, publicity in journals or periodicals. When three promotional items are produced bearing reproductions of one artist’s work for the same exhibition, the third use may be granted free of charge. The exceptions here is use in catalogues that are offered for sale or outdoor advertising; in these instances, reproductions are charged as listed.

B.4.2.2 All Other Publicity

If an image is on the cover of an inside section of a newspaper, the back cover rate applies. It the cover image is less than 1/3 of a page, the full-page rate applies. The size is determined by the size of the advertisement in relation to the whole page. If the image is used on several different supports, the size is calculated in relation to the average size of the supports. Print-runs in various publications can be combined to determine the royalty category for a single advertisement.

Multiple insertions are accorded the following discounts:

 Discount
2nd insertion58%
3rd insertion70%
4th and 5th insertions81%
6th and additional insertions87%

Not-for-profit organizations receive a 50% discount on the rates listed below.

Image sizePrint run size
Up to 1,0001,001 to 3,0003,001 to 10,00010,001 to 20,00020,001 to 50,00050,001 to 100,000100,001 to 200,000200,001 to 500,000500,001 to 1,000,000
Up to 1/16 page & thumbnail8212218327241162393014002105
Up to 1/8 page & thumbnail104149228340514776116517522630
Up to 1/4 page & thumbnail128185282422639634144421713262
Up to 1/2 page & thumbnail1622323555318041214181427314102
Up to full page20329244566710091525228034305154
Back cover27239559989813602053307146206945
Front cover343496753112917092581386358128734

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.3 Cards, Postcards, Invitations, Greeting Cards, Etc. – Advertising / Commercial

These royalties apply to items used for advertising, and to items bearing the name of an institution or organization, other than exhibition announcements where CARFAC/RAAV exhibition royalties have been paid. Licenses are issued for use within Canada at the rates given below. For world-wide rights, the rates are doubled. For North American rights, the rates are increased by 50%.

TAX is not included in the following rates.

B.4.3.1 Cards, Etc. Distributed Free of Charge

Rates given below are per card, and payable on the entire print run, in advance.

 Print run size
Up to 5000 cards5001-9000 cardsOver 9000 cards
Not-for-profit organization0.260.230.19
All others0.420.420.42

B.4.3.2 Cards, Etc. Offered for Sale

The rate is 15% of the retail price of the entire print run, payable in advance, with a minimum royalty of $600.

B.4.4 Brochures, Booklets, Folders, Mass Mailings, Circulars, Leaflets, Etc. – Advertising / Commercial

If the work is used on letterhead, the royalty is doubled. An annual royalty for such usage may be negotiated. If more than one reproduction is used on a cover, the full page rate is applied to each image. Licenses are issued for use within Canada at the rates given below. For worldwide rights, the rates are doubled. For North American rights, the rates are increased by 50%.

TAX is not included in the following rates.

B.4.4.1. Brochures, Etc. For Non-Profit Cultural or Educational Organizations

 Print run size
Up to 1,000Over 1K to 3KOver 3K to 10KOver 10K to 20KOver 20K to 50KOver 50K to 100KOver 100K to 200KOver 200K to 500KOver 500K
Up to 1/8 page4875108137157186248465Negotiable
Up to 1/4 page6595144183207248330719Negotiable
Up to 1/2 page79120183226255308407898Negotiable
Full page981472263103524205591123Negotiable
Front cover173248384573846123216391914Negotiable
Back cover1211742714024655597451336Negotiable

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.4.2 Brochures, Etc. For Private Enterprise, For-Profit Organizations

 Print run size
Up to 1,000Over 1K to 3KOver 3K to 10KOver 10K to 20KOver 20K to 50KOver 50K to 100KOver 100K to 200KOver 200K to 500KOver 500K
Up to 1/8 page97147216274313372494930Negotiable
Up to 1/4 page1281882873624114946581442Negotiable
Up to 1/2 page1602343624505096148181799Negotiable
Full page19829245061870184011172246Negotiable
Front cover34549476811421696246432803825Negotiable
Back cover236350540802930111714922669Negotiable

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.5 Posters, Panels, Display Units, Etc. – Advertising / Commercial

Size is calculated on the dimensions of the support on which the reproduction appears.

A license covers a single campaign of up to one year in duration. For permanently installed panels, the applicable rates are doubled.

TAX is not included in the following rates.

B.4.5.1 Posters, Etc. Not Offered for Sale or Hire

B.4.5.1.1 Posters, Etc. Posted in Other Than Rented Advertising Space
 Print run size
Up to 250251 to 500501 to 1,0001,001 to 5,0005,001 to 10,00010,001 to 25,000Over 25,000
Up to 600 sq cm9554862371393412161583
Over 600, up to 2400 sq cm378695792905118415422015
Over 2400, up to 4K sq cm4778789991137149319452539
Over 4K, up to 8K sq cm651120713691566205526763492
Over 8K, up to 24K sq cm889164618682136280336494756
Over 24K, up to 60K sq cm1150212823802761362647156155
Over 60K sq cm1497277231453594471561408010

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists

B.4.5.1.2 Posters, Etc. Displayed in Rented Advertising Space

Examples of rented advertising space would include subway panels, billboards, public toilets, banners, streamers and so on. Rates given are for a publicity campaign of up to 12 weeks duration.

Type of presentation, Approximate sizeNumber of copies
10020040010005000Rural, no limitMetropolitan, no limit
Exteriors of vehicles,
approx. 120 x 160 cm
xxx494124708xx
Bus shelters,
approx. 120 x 176 cm
2140xx19769xxx
Subway stations,
approx. 400 x 300 cm
130141812028004xxxx
Billboards,
approx. 400 x 300 cm
xxxxx823518120

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.5.1.3 Other Public Postings

The rates given cover a publicity campaign of up to 12 weeks.

 Print run size
Up to 10 copies11-250 copies251-500 copies501-1000 copies1001 – 5000 copies
Up to 4800 sq cm20253040431350646767
Up to 9600 sq cm316147436731790410556
Up to 21600 sq cm4356653592801089014552
Up to 46800 sq cm59198875126001479119762
Up to 72000 sq cm806412095171772016426935
Up to 120,000 sq cm1094216413233042735436544
Over 120,000 sq cm1489322342317213723049738

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.5.2 Posters, Etc. Offered for Sale or Hire

Size is calculated on the dimensions of the surface on which the reproduction appears.

Licenses are issued for use within Canada at the rates given below. For world-wide rights, the rates are doubled. For North American rights, the rates are increased by 50%.

TAX is not included in the following rates.

Rates are 15% of the retail price of the entire print run, payable in advance, or based on the following schedule:

ReproductionPrint run size
Up to 250251 to 500501 to 1,0001,001 to 5,0005,001 to 10,00010,001 to 25,000Over 25,000
Up to 600 sq cm4458229341070140118232379
Over 600, up to 2400 sq cm566104611841358177723183023
Over 2400, up to 4K sq cm713131814931707224329173808
Over 4K, up to 8K sq cm979180920552348308340125234
Over 8K, up to 24K sq cm1333246928033203420554717141
Over 24K, up to 60K sq cm1726319336264141543870759233

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.6 Calendars and Agendas

If a reproduction appears on both the cover and an inside page, the royalty for the inside reproduction is reduced by 50%.

The royalties listed apply to licenses for use within Canada. For world-wide rights, the royalty is doubled; for North American rights, the royalty is increased by 50%. Not-for-profit organizations receive a 50% discount.

TAX is not included in the following rates.

B.4.6.1 Calendars and Agendas Not Offered for Sale

Reproduction sizePrint run size
Up to 1,0001,001 to 3,0003,001 to 10,00010,001 to 20,00020,001 to 50,00050,001 to 100,000100,001 to 250,000250,001 to 500,000
Inside Image2433615458281225184627296088
Cover33649775311411692254637648402

NOTE: Copyright Visual Arts – CARCC may request higher royalties for its affiliated artists.

B.4.6.2 Calendars and Agendas Offered for Sale

When the calendar or agenda contains works by one artist only, the royalty is 15% of the retail price of the entire print run, payable in advance.

When the calendar or agenda contains works by more than one artist, the royalty is determined by dividing 15% of the retail price of the print run by the number of images (to get a rate per image), multiplied by the number of works by artists. The total amount paid to all participating artists must not be less than 15% of the retail price of the print run.

B.4.7 Objects Bearing Reproductions

This category includes items such as puzzles, crockery, t-shirts, souvenir items, that are used for advertising or promotion. Advertising objects are those that highlight, along with an image of a work, the name of a person, company or organization other than the artist.

In some instances, royalties for commercial edition projects may take the form of an advance payment plus a percentage of the proceeds of sale.

TAX is not included in the following rates.

The royalties listed apply to licenses for use within Canada. For worldwide rights, the royalty is doubled; for North American rights, the royalty is increased by 50%.

B.4.7.1 Objects Distributed Free of Charge

The royalty schedule for B.4.5 applies.

B.4.7.2 Objects Offered for Sale

The royalty is 15% of the retail price of the entire production run, payable in advance.

B.4.8 Packaging

Not-for-profit organizations receive a discount of 50%.

The royalties listed apply to licenses for use within Canada. For world-wide rights, the royalty is doubled; for North American rights, the royalty is increased by 50%.

TAX is not included in the following rates.

B.4.8.1 Packaging for Audio-Visual or Digital Products

Reproduction sizePrint run size
Up to 1,0001,001 to 5,0005,001 to 10,0005,001 to 10,00050,001 to 250,000Over 250,000
Back cover404573105213203812Negotiable
Front cover8621142228828607628Negotiable
Double cover10701371286035479609Negotiable